From left, Amid Jondi, Managing Director, Arcan Project Management;
Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles; Mr K.
Rajaram, CEO, Al Nabooda Automobiles; and Trevor Hill, Managing
Director, Audi Middle East at the groundbreaking ceremony for the new
AED133 million Audi workshop in Dubai.
New service center part of AED 900 million investment to enhance operations in Dubai and Northern Emirates
Dubai, UAE, 8 April 2014 - Al Nabooda Automobiles, the sole distributor of Audi in Dubai and the Northern Emirates, has begun work on the latest project within its AED900 million investment program to expand operations. A groundbreaking ceremony attended by Mr K. Rajaram, CEO, Al Nabooda Automobiles, Trevor Hill, Managing Director, Audi Middle East, Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles and Amid Jondi, Managing Director, Arcan Project Management marked the start of construction of the new AED133 million Audi workshop.
The facility is in close proximity to the Mall of the Emirates and is due for completion by the beginning of 2015.
The three-level workshop, which sits on an 11,000sqm plot and has a total built up area of 29,000sqm, will provide 75 Audi work stations with an additional 16 dialogue bays. A total of 191 vehicles per day can be serviced, giving customers access to faster and more efficient car maintenance options. Revealing the scope of the new workshop, Mr. K. Rajaram, CEO, Al Nabooda Automobiles, said: "Opening the world's largest Audi new car showroom in Dubai was a significant milestone for Al Nabooda Automobiles, and now we focus on enhancing the service offering we provide our customers.
"This new workshop will give our growing Audi customer base the very latest automotive maintenance technology, which is easily accessible and offers the capability to complete service options with expertise, quickly." Work has begun on this latest project off the back of strong 2013 sales figures in Dubai and the Northern Emirates for Audi, which reported an increase of 19% year on year.
Ali Al Nabooda, General Manager, Audi, Al Nabooda Automobiles, said: "The appetite for Audi models in Dubai and the Northern Emirates is very strong and this year has started very successfully for us.
"As more drivers choose Audi in the UAE, we are responding to an increasing customer base with this top of the range service center, just another example of the commitment in providing not only beautifully engineered cars but personalized customer service."
Other features of the Al Nabooda Automobiles' expansion program are the new Porsche, Audi and Volkswagen showrooms and workshops in Sharjah and Fujairah, built to service customers in the Northern Emirates.
The Audi Group delivered approximately 1,575,500 cars of the Audi brand to customers in 2013. In 2013 the company reported revenue of €49.9 billion and an operating profit of €5.03 billion. The company is globally operating in more than 100 markets with production facilities in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). Since December 2013, the brand with the Four Rings has been producing cars also in Foshan (China). In 2015, Audi will start production in São José dos Pinhais (Brazil), followed by San José Chiapa (Mexico) in 2016. Wholly owned subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy), the sports motorcycle manufacturer. The company currently employs more than 73,500 people worldwide, thereof more than 52,500 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 - primarily in new products and sustainable technologies. Audi is committed to its corporate responsibility and has anchored the principle of sustainability for its products and processes in its strategy. The long-term goal is CO2-neutral mobility.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.
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