CompLexity is a gaming organisation that represents multiple eSports teams, providing sponsorship, management, merchandise and, more importantly, an opportunity to compete at the biggest events for the biggest prizes.
Still, while the world of big cash and corporate sponsorship is a million miles away from the majority of Call of Duty clans, entry into eSports is within every gamer's grasp.
It's a message that Activision, Major League Gaming and the pro players on the circuit are keen to communicate. After all, the bigger the sport becomes, the better it is for everybody involved.
Take Callum Swan of Epsilon eSports, for example. 'Swanny', as he's known on the circuit, made his eSports debut in the basement of an HMV store. He now finds himself competing for big cash prizes at international events and is loving every minute of it.
"I started playing competitively six years ago, and since then we've experienced exponential growth," Swan explained.
"The size [and] scale of this year's Call of Duty Championship compared to my first event in the basement of an HMV with a handful of people has increased hugely. I think we'll still see growth over the next few years."
'Swanny' believes that competitors can do their bit to increase the popularity of eSports by acting with more professionalism.
"A lot of it is down to how the players conduct themselves, how they market themselves on social media," 'Swanny' continued.
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