What are all those users doing? Some are likely just readers, others may have created an account, only to forget that it exists; still others may be in the “I don’t get Twitter what is this I don’t even” camp.
Of course, just because an account has sent a tweet doesn’t mean it’s heavily used: Twopcharts’ data indicates that 30 percent of accounts have sent between one and ten tweets, and that only 13 percent of accounts have at least 100 tweets.
That’s a whole lot of silence.
Granted, these numbers are very unofficial: Twitter has not commented on them, though according to TheNextWeb, Twitter had 241 million active users in the last quarter of 2013. Still, for a social network that relies heavily on a high volume of user engagenemt to sell ads against, such a high number of quiet accounts is perhaps not ideal.
If a lot of those tweetless users are just reading, though, you have to wonder if Twitter will make more design changes with passive tweet-readers in mind.
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